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Amanda Stevens

Amanda Stevens is the Managing Director of Splash Consulting Group, a specialist communications agency that works with companies to increase their share of the growing female consumer segment.

In 2000, she coined the term 'SheMarketing', and since then Amanda and her team have consulted to many organisations such as Sydney Cricket Ground, Fisher & Paykel, Electrolux, Fowler, Legal Super, Disney, Foxtel and Wizard Home Loans. She now works with many of these companies and their sales teams, applying her in-depth understanding about the female psyche to reveal the secrets to WHY WOMEN BUY.

Amanda is the author of two books, SheMarketing and SheSelling and is widely recognised as Australasia's leading authority on marketing to women.

In 2000 Amanda was named Young Business Woman of the Year by Sydney Business Review and in December 2002 won the Young Australian of the Year Award for Career Achievement in New South Wales. In 2003 she was awarded the prestigious centenary medal by the Governor General for business innovation.

Visit Amanda's official website.